Adidas had an internal activation campaign because they started out to be a sponsor of McClaren. It was on a short notice, but BAAS Events checked if I was available to take some shots of the campaign. All people working at the head office showed up because it was possible to win tickets for the GP of Zandvoort, which was coming up.

 

Due to privacy reasons, I’ve made a selection that shows the campaign itself, but the people participating aren’t recognizable.